MEDIA UNIVERSAL DESIGN(Universal design for media)

In the current information society, what is the best way to ensure that everyone receives messages and does so without stress? This is the question that KSI always keeps in mind when, as a printing business, it contributes to society.

What is Media Universal Design? This is the design considered so that information can be delivered properly to everyone, from people with limited color perception to older people and people from other countries to children.

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For example, how people perceive colors is very different as explained below.

General viewGeneral view As yellow and green are clearly distinguished, the yellow of the egg above looks as if it is two colors.

Color blindness: type 2 Color blindness: type 2 This is what people with a defect in color perception see. This is especially applicable to people with a defect in green cone cells. Distinguishing green from red is difficult.

Color blindness: type 3Color blindness: type 3 This is what people with a defect in color perception see. This is especially applicable to people with a defect in blue cone cells.

People with cataracts People with cataracts Cataracts are common among older people. This is a disease in which the natural crystalline lens becomes cloudy, causing vision impairment or vision loss.

Our Efforts in Media Universal Design

Color simulatorsColor simulators When specifying colors during layout and design, we use color simulators to decide which colors are easiest to distinguish.

Morisawa Universal Design (MUD) fontsMorisawa Universal Design (MUD) fonts We use fonts that support Universal Designs. These fonts are designed so that they are easy to distinguish and beautiful when they are very small.

Received the Grand Prix at the 4th Media Universal Design Competition

KSI work has been awarded the best item (Grand Prix) at the 4th Media Universal Design Competition held by the Japan Federation of Printing Industries.
Among 215 entries (162 entries for the open category and 53 entries for the student category), KSI's work is awarded the best item in the open category.

MUD Osaka Karuta

Received the Grand Prix at 4th Media Universal Design Competition

Received the Printing Association of Osaka Award at the 1st MUD Grand Prix, OSAKA Kokoga-Eenen

An illustrated card game that introduces notable cultural sites in Osaka. The sites are introduced in Japanese, English, Chinese and Korean, so that people from other countries can understand the importance of the sites and enjoy them.
Distinctive shapes with rounded and protruding corners so that they can be spotted intuitively.

MUD Osaka Karuta